We all know the world is changing, but the reality today is that change is happening at an ever increasing rate, you could say we are going from evolution to revolution. One of the most profound changes we are seeing in computing and robotics is the evolution towards truly intelligent and adaptive devices. This area of high potential is called machine learning. It can provide a great competitive advantage and strong innovation for many projects and companies. When it comes to new industries, it is important to be close to companies that have experience in the sector so that they can give us good advice. This is the case with the Horizon Agency (Orienta united Agency OÜ).

Photo credits : Horizon Agency]

A brief introduction, What is machine learning?

Machine learning is a branch of knowledge that is somewhat transversal, as it combines knowledge in the fields of computer science and artificial intelligence, mathematics and statistics, and even philosophy! With this pithy title – the translation of which already gives us a few clues about machines and learning – we are talking about an industry that is increasingly present in our lives. Anything involving automation and customization is a process that can use machine learning to improve its methods and processes in search of better value for customers and suppliers.

Demonstrate the benefits of machine learning in

Well, since chess is so popular in the Netflix Queen’s Gambit series, here’s an example of chess.

Chess enthusiasts know that machines have long since overtaken humans at chess, as computer programs now compete in special chess championships. All these chess programs have been developed in the same way: A team of programmers and players have programmed into the code the wisdom gained over thousands of years of chess playing and summarized it into some basic laws or advice on how to handle certain types of positions or typical piece structures. To speed up the whole process, millions of tables are then created with specific elements already processed. Finally, the far greater processing power of computers than humans comes into play…. and we already have a machine capable of playing at a much higher level than ours.

Well, that all changed in 2017 with the introduction of AlphaZero, a program that approaches the problem from a different angle. No one taught him how to play chess, only the rules of the game explained to him and the rest he learned by playing thousands of games against himself. A match was arranged with the computer chess world champion – yes, there is a computer chess world championship – that’s a free software project called Stokvis, and the result is that AlphaZero is ahead of him.

This is a perfect example of machine learning: a self-learning device, that’s how AlphaZero was designed.

Applications beyond the simple chess anecdote

Chess is just one example. Machine learning is already used in many sectors, for example in the personalization of advertising. In the world of investment and trading, it is used to create trading algorithms to continuously improve the profitability of automated systems. Cars and autopilots are another example of machine learning.

About Horizon agency (Orienta unified agency OÜ)

Horizon-Agency (Orienta united Agency OÜ) is an IT company that specializes in creating innovative solutions with high-tech content for its clients. Based in Estonia and co-founded by a leading European player in the field of innovation and entrepreneurship, such as Christian Carmona, the company consists of employees from all over the world, a multidisciplinary team and experts in various fields.

With an experienced team and a vocation to help its customers, Horizon-Agency (Orienta united Agency OÜ) is an international reference for innovative and customized solutions that meet the needs of its customers.

Horizon Agency (Orienta United Agency OÜ) Machine learning offer

To work with machine learning, the Horizon Agency (Orienta united Agency OÜ) offers us his knowledge and experience in this field, but also his personal vision of his corporate culture on how to develop the project:

  1. Define the customer’s problem and design a possible solution based on machine learning.
  2. Apply the exploratory analysis method to explore alternatives that do not require a waste of the client’s resources.
  3. Model development, evaluation and training. Here, the improvements that the model undergoes with each iteration are tested before introduction into production.
  4. Project development, evaluation and monitoring. A learning model is used and its accuracy is measured. Make the necessary adjustments.
  5. Maintain, diagnose and monitor levels of accuracy and improvement over time.

The essence of the company culture goes beyond the delivery of the ordered product. Real added value is obtained by accompanying the customer throughout the process and adapting the solution to the customer’s real needs.


Horizon-Agency (Orienta united Agency OÜ) is a good reference if you plan to work with this technology. Otherwise, it’s just as interesting to follow them and keep up to date with the latest news in this sector through their blog.

Official references

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